Recently, the NBA has done things like take games to different countries like Mexico for a couple games a year. “On the 25th anniversary of the first regular-season games played in Mexico, commissioner Adam Silver said fans can expect the NBA to bring more contests into the country” (Wright). This has brought many Hispanic fans to NBA in going to games, watching them on TV, keeping up with teams on social media, and purchasing gear. Not only can fans in Mexico expect more games, but according to ABC, “the league is also exploring the possibility of adding a franchise in Mexico City, as well as a Development League team in Monterrey, Mexico” (Wright). This would definitely attract a new and larger fan base to the league.
You can tell the NBA is more than just an NBA than a business because star power brings in more fans more than winning, “The NBA has a lot to do with star power; they call it 'the LeBron James effect,' StubHub communication manager Cameron Papp told CNBC recently. Because of that dynamic, winning is not always the most effective way to bring in revenue. "Anytime he comes to an opposing team's area, sales boost by usually 15 percent," Papp said. "The same thing is starting to happen for the Warriors, whenever they are in town” (McInerney). It makes sense, as you always see little kids wearing their favorite player's jersey no matter what team they play for so you’ll see them go to those games more often than going to the best teams games, “Winning by itself is not enough to bring fans to the arena. NBA ticket sales and attendance for some franchises are heavily influenced by the market and marquee players, according to ticket sales site StubHub” (McIneterey). I think the NBA should keep doing what they are doing because in terms of business, they keep rising.
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