The Best Marketing Platform to Advertise With

Americans have become so technologically advanced that there are many ways of advertising, including online advertising, phone advertising, print advertising, broadcast advertising and many more. The easiest and cheapest way to reach a large audience is through online advertising, specifically social media.

Stuart Cooke, the head of digital marketing at Cornell Studios believes social media is the easiest way to target specific audiences and certain demographics. Social media gives advertisement campaigns the ability to show their picture and videos without ever being clicked on.

Some would say the down side to social media advertising is that most of it is not cost per click. When an advertisement is cost per click it costs a certain amount of money every time someone clicks on their ad. When every consumer who clicks costs money, they are tracked carefully by the company. The company then knows who their real customers are going to be and who to target the most. If a company knows who their best possible consumers are, then they will make the most sales.    

I think the approach to advertising can be different depending on what products a person is selling, but my personal choice on how to market a product is cost per click. Working with a target market that was all willing to take time and click on your advertisement can’t get easier to sell to. Even if a consumer doesn’t click on the advertisement, it’s just as effective as a social media advertisement but free with no click.

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