Economics Spring 2017 Period 7-8: How can social media be utilized to influence fashion trends and encourage consumers to buy from a brand?

Sunday, February 12, 2017

How can social media be utilized to influence fashion trends and encourage consumers to buy from a brand?

www.socialmedialink.com

RESEARCH TOPIC/TITLE: Social media’s influence on fashion

KEY ECONOMIC PRINCIPLE I’M ADDRESSING: Institutions/culture

OVERALL RESEARCH QUESTION THAT CONNECTS MY TOPIC TO THE ECONOMIC PRINCIPLE:
How can social media be utilized to influence fashion trends and encourage consumers to buy from a brand?

3-4 SUB QUESTIONS/TOPICS THAT HELP ADDRESS THE OVERALL RESEARCH QUESTION and EMBEDDED LINKS TO RELIABLE SOURCES THAT HELP ANSWER THE QUESTION

What types of social media are brands utilizing?

HBR
Adage

How is it effective in driving consumers to buy from them?

How does it help smaller businesses reach a wider audience?

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