- RESEARCH TOPIC/TITLE:
How do companies market to the LGBTQ+ community?
Number four, Institutions are the “rules of the game” that influence choices.
- OVERALL RESEARCH QUESTION THAT CONNECTS MY TOPIC TO THE ECONOMIC PRINCIPLE:
How do companies market to the LGBTQ+ community?
- 3-4 SUB QUESTIONS/TOPICS THAT HELP ADDRESS THE OVERALL RESEARCH QUESTION and EMBEDDED LINKS TO RELIABLE SOURCES THAT HELP ANSWER THE QUESTION
- In what way can/do companies wrongly portray the LGBTQ+ community?
- Advocate News
- Harvard Business School
- What risk are companies taking when marketing to the LGBTQ+ community?
- investopedia
- How can marketing to the LGBTQ+ community benefit companies?
- abcnews
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