- RESEARCH TOPIC: Effects of advertising on consumers
- KEY ECONOMIC PRINCIPLE I’M ADDRESSING: How much of an effect can an advertisement have on a product or services sales.
- OVERALL RESEARCH QUESTION THAT CONNECTS MY TOPIC TO THE ECONOMIC PRINCIPLE: How do advertisements and endorsements persuade people to buy products?
- SUB QUESTIONS/TOPICS THAT HELP ADDRESS THE OVERALL RESEARCH QUESTION
- How has sales changed in products before and after advertising them?
- Is there a different target market for all ads or is there a group that reacts to all ads well?
- What incentives and promotions effect consumers decisions to buy a product the most?
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