Going to a sporting event is something that almost everyone wants to try once whether they’re a sports fan or not because of the experience. It’s most people’s dream being able to watch their favorite teams or players play in person at least once even if that means paying a lot of money to do so. Sports tickets relate to the supply and demand charts in how the bigger the game, the more the fans want to go to the games so the higher price they are willing to pay and it’s the same vice versa. An example is tickets for the Chicago Cubs games that are originally sold for $200 went for $6,000 in the World Series. That is a ridiculous price jump and a ridiculous price to pay for one game, but many were willing to pay that price for the experience that they feel is “priceless”.
Sports merchandise is huge in our market today. Everywhere you go you are almost guaranteed to see at least one person wearing a sports organization’s hat, shirt, shorts, shoes, etc. People want to represent their team or player by wearing their merchandise. There is a sense of pride in wearing that stuff for fans. Another reason people are willing to pay hundreds of dollars for a jersey or pay for an expensive hat or shirt is just for the fashion of it. Jerseys have become a large fashion trend in teens and young adults especially in recent years, and you see everyone wearing sporting gear all the time because of how it looks. Team’s are not only playing for their team to win, but they are selling a brand to the public at the same time. There is a sense of joy and pride that fans receive from going to sporting events and wearing their favorite team’s merchandise. Future Research Questions: Are more popular players' jerseys more expensive? How much more?
What are the profit margins for jerseys and other sports merchandise? How do sports teams and leagues combat the selling of counterfeit merchandise?
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