How do companies create the incentive for people to buy their products using brand names?

• RESEARCH TOPIC/TITLE: How do companies create the incentive for people to buy their products using brand names?

• KEY ECONOMIC PRINCIPLE I’M ADDRESSING:  institutions/culture

• OVERALL RESEARCH QUESTION THAT CONNECTS MY TOPIC TO THE ECONOMIC PRINCIPLE:

How does the american society, culture and companies create the incentive for people to buy name brands?

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• 3-4 SUB QUESTIONS/TOPICS THAT HELP ADDRESS THE OVERALL RESEARCH QUESTION and EMBEDDED LINKS TO RELIABLE SOURCES THAT HELP ANSWER THE QUESTION
• How does price influence our tendencies towards/opinions of certain goods?
• What is the psychology behind name brands? 
• Are name brands always better quality?
• How do companies create the incentive to purchase their goods?