How does a country’s social/cultural standards influence women’s consuming of product?

RESEARCH TOPIC: How does a country’s social/cultural standards influence women’s consuming of product?

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KEY ECONOMIC PRINCIPLE I’M ADDRESSING:  Customs/cultural values influence choices  of women

OVERALL RESEARCH QUESTION THAT CONNECTS MY TOPIC TO THE ECONOMIC PRINCIPLE: How do Korean companies and society create a culture that encourages  women to buy beauty products & services?

SUB QUESTIONS/TOPICS THAT HELP ADDRESS THE OVERALL RESEARCH QUESTION:

1) In what ways does Korea’s societal standards impact women ?

• “The Price of Beauty” explaining standards of beauty → plastic surgery
• “...Women's Body Image”  explains consequences of unrealistic body standards → unsafe supplements

2) How does media affect product usage?

• “Social Media’s Influence…”
• “Korean Beauty Products” 

3) What aspects of Korean culture manipulates the choices of women?

• “Surgery Culture”